For solar installers and dealers
The neighbors saw your truck. They watched the panels go up. They asked their spouse about it over dinner. The next thing they see should be a real letter from the installer — not a postcard, not a door-knocker on a Saturday morning, not an email they will mark as promotions. Solar adopts in clusters. Whichever installer reaches the block first, in a way the block remembers, wins the next five jobs on that street.
Used by regional solar installers and national dealers running geographic adoption campaigns.
Why this works in solar
Solar buys are emotional and social. Once one house on a block installs, the neighbors are already half-sold — they just need a reason to call. A hand-finished letter, on the doorstep the week after the truck leaves, gives them that reason. It signals that the installer is local, attentive, and the kind of small company that takes time with people. Cold callers and bulk postcards signal the opposite. The neighbors who would have bought from someone instead bought from no one, because nobody made them feel like a neighbor.
The cost of the alternative
A new install is the single best lead-generation moment a solar company will ever have on that block — and most installers waste it. The truck leaves on a Friday. By Tuesday, three door-knockers from competing dealers have already worked the surrounding houses, and a fourth has left a tri-fold brochure under the doormat. None of them came from your company. The block goes solar over the next eighteen months with whichever installer reached them in a way that didn't feel like a sales call. A real letter, sent in the seven days after install, is how you hold that block.
Campaigns we run for installers
Within seven days of every install, hand-addressed letters to the fifty to two hundred and fifty homes immediately surrounding the new system. The highest-converting campaign type we run for solar customers. Variable message includes the install address and the homeowner reference where permitted.
Outline ideal-customer neighborhoods on the campaign map by roof orientation, ownership tenure, and income tier. Mail quarterly letters that read like a neighbor's recommendation rather than a sales pitch. The cadence — not the volume — is what builds neighborhood familiarity.
A hand-finished thank-you to every customer thirty days after install with a tasteful referral ask and a small referral card enclosed. Inserts handled by us. Reads as gratitude first, an ask second. The customer is already advocating for you; this is how you make the advocacy easy to act on.
A personal letter fourteen days after a quote goes cold. No discount language. No urgency manufactured. A warm note from the same human who proposed the system, the kind that lands when the financing conversation finally resolves on the homeowner's side and they are looking for permission to move forward.
After every major regional outage, a letter to the surrounding service area acknowledging the disruption and quietly noting the solar-plus-battery families on the block who stayed on through it. Not a sales pitch. A reminder that resilience has a local proof point. This is the play almost nobody runs.
Battery-storage cross-sell to existing PV customers, ITC-step-down urgency notes (timed, never hyped), HOA-friendly community outreach, commercial-rooftop prospecting — we run all of them. Call us.
Targeting that matches the block
Neighborhood-mapped campaigns
Outline the homes around your latest install. Filter to owner-occupied. Exclude apartments. We estimate the count conservatively (we round down) and quote the campaign in seconds.
How the letter reads
Dear Neighbor — you may have seen our truck on Sunny Boulevard last week. We finished a fourteen-kilowatt system at the Reyes house at number 142, and the panels went up Thursday afternoon. I am the owner of the company that did the work; I live in Soddy-Daisy.
I write to every block we work on, because the questions I get from neighbors are almost always the same — about roof condition, about what the bill actually drops to, about what happens when the power goes out. I would be happy to come by, no pitch, and walk you through it if you ever decide to look into it.
Best,
Illustrative excerpt. Your installer's voice, your message. We finish, address, and mail.
From the field
“We were knocking the same neighborhoods our competitors were knocking, and we were tired and they were tired. The letters changed the math. Three of our last twelve installs came directly off the post-install neighbor outreach. The fourth said her husband had pinned the envelope to the fridge for two months before they called.”
— Owner, regional solar installer, Southeast U.S. Illustrative; based on the patterns we see with installer customers.
How installers work with us
Neighborhood outlines on Business Growth and above, with overlays for owner-occupied status, roof orientation where available, and apartment exclusion as standard.
Fire on install completion via CSV or simple webhook from the installer's CRM. Keeps the seven-day post-install window practical at scale.
D2D permits and HOA pushback are real in many municipalities. A mailed letter is the version of this outreach that does not require a permit and does not put a rep on the front porch on a Saturday morning.
Subscribe to hold a steady neighborhood-acquisition cadence, or run a single neighborhood campaign around your next big install. We handle preparation, mailing, and account tracking.