Who we write for
Hand-finished correspondence works because attention is finite — but why a recipient pays attention depends entirely on the relationship the sender is trying to build. The campaigns we run for a law firm are not the campaigns we run for a solar installer; the campaigns we run for a political GOTV are not the ones we run for a financial advisor. Pick the vertical that fits, or call us if it is not obvious which one does.
Nine verticals · thirty-plus campaign archetypes · one studio.
The nine verticals
Referrals, retention, intake. The letter clients keep on their desk through verdict.
Farming, listings, anniversaries. The agent whose name they already know.
Every install is a billboard. We write the neighbors.
Persuasion, donor stewardship, GOTV. The mailer voters actually read.
Compliance-friendly trust building. The advisor your best households quietly refer.
Renewal saves, policy reviews, claim follow-ups. The renewal that doesn't shop.
Break-in to cold accounts, post-demo, deal accelerators. The channel inbox spam can't bury.
Loyalty without an app. The thank-you that turns customers into regulars.
Stewardship, recapture, year-end. The thank-you that brings the donor back.
At a glance
| Vertical | Primary campaign | Typical send | Cadence |
|---|---|---|---|
| Legal | Closing-matter thank-you | 50–200 / month | Monthly |
| Real Estate | Neighborhood farming | 250–1,000 / month | Quarterly + just-listed |
| Solar | Post-install neighbor letter | 30–250 / install | Per install |
| Political Campaigns | Persuasion + GOTV | 1K–25K / burst | Per cycle |
| Financial Services | Quarterly household appreciation | 50–400 / quarter | Quarterly + milestone |
| Insurance | 60-day renewal save | 200–800 / month | Continuous, by renewal date |
| B2B Sales | Cold-account break-in | 50–200 / week | Weekly, per AE |
| Retail | VIP purchase thank-you | 100–500 / month | Monthly + seasonal |
| Nonprofits | Major-donor stewardship | 500–5K / year | Quarterly + Q4 appeal |
Ranges reflect typical Letters Co. customer cohorts. Your cadence is set when you start a campaign — nothing here is a commitment to a volume.
Call us. We have helped firms in every category above design their first campaign. Most start with a single 50–100 piece send and grow into a quarterly cadence.